How “Paper Boat” celebrated Rakshabandhan & increased its brand recall


Life is incomplete without Festivals. Festivals keep a special place in everyone’s hearts since there is a special fragrance of celebration in the air.
Festivals bring great opportunities for brands to capitalize on and this is what Paper Boat did.
Paper Boat came up with their Rakhi special gift boxes which they promoted on their Facebook page by posting a series of ultimately creative illustrations which show the special bond between a brother and a sister.


Paper Boat always comes up with illustrations depicting children who reflect the brand’s baseline- Drinks and Memories and this brings an additional advantage of a huge fan-following and likeability on their  

Facebook page. 
https://www.facebook.com/paperboatdrinks/photos