3 ways to improve your Facebook Page

With a vast and growing clan of social media users, every brand confirms social media as the go-to channel for a considerable growth plan. Having a Facebook presence is the need of the hour and here we are telling you 5 ways to improve your Facebook page:

   1.    Look after the Call-To-Action (CTA):

CTAs may include various options like- asking the customers to call, send a message, send an e-mail, sign-up, make a booking or purchase etc. depending on the type of brand. A brand should keep doing trial and error method on the different CTAs to check which one yields better results.

   2.    Share your human side:

People tend to get involved with the brand more easily and deeper when you show them your human side too. Showing that on the other side of the screen you too are a funny, emotional and bonded group of people who work together to bring smiles on customers’ faces. You can do this by posting up few pictures of a team-party, a group social activity or a celebration.

   3.    Fill in all the required information in the about us column:

Do not leave the “About us” column of a Facebook page empty. Try including the needed information so that the visitors could know more and better about your business. New visitors often visit a page and try to know more and more about the brand. Serving such people with more information should be the priority.

4 keys to brand building through Social Media

Building a brand’s reputation has become the first and foremost concern in the digital age. The global presence of a brand is created through social media efforts to help the brand give a thriving performance in the online industry. Around 85% of startups and established companies believe that social media has helped them to achieve a better exposure.

Given below are four keys that help a brand stand on its own:

Key 1: Maintain consistency in elements: A brand’s main motive should be to maintain a level of consistency into voicing out its communication efforts. It should create a unique brand identity by keeping the design, the elements like- logo, profile pictures, cover pages and other images in a proper pre-defined sync so that the audience quickly recognizes the brand.

Key 2: Choose the channel carefully: Analyzing the marketing needs and then deciding the apt platform for a brand is a proper process while choosing the channel. This also helps in exploring the social media possibilities and capitalizing the efforts in the same direction. A brand should consider various available social media platforms like- Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. based on its audience type.

Key 3: Create valuable Content: Dwelling upon Search Engine Optimization and blog posts during the successful running of a brand on Social Media platform increases the chances of better recognition and visibility. Using a good content which is formulated after a vigorous competitive research and various trends prove to become the most shareable and valuable content of the brand.

Key 4: Communicate with the audience: Branding is all about building a better audience, producing effective and quality content and engaging the customers to build a strong wall of trust. Communicating with audience on initial level gets a little tough but with time, you can influence the audience with simple techniques like- tagging them in the posts, initiating them to post their reviews and e-mailing them.

These four keys to brand building prove to be a greater success in Social Media. 

4 Cs of Social Media Branding

Social media gives a business the perfect opportunity to connect with the right audience and build a successful brand identity. But, with several emerging social media platforms it is difficult to select the suitable ones.

Discussed below are 4 Cs of social media branding, which every Social media manager and the brand should take care of:

    1.   Concentrating on visual Branding:

Visuals should be considered as the basic and crucial ingredients of a social media communication. Every brand should keep in mind that there should be a consistency in the visuals used in the postings done on the social media page. This helps in creating a subtle and clear brand image in the minds of customers and removes ambiguity. 

   2.   Choosing the right Medium:

  It should be noted that not every social media platform is viable and       suitable for your brand. With hundreds of social media apps popping up every year, it gets difficult to know which one is apt for your brand. Every social app needs to be analyzed based on its target audience and its reach. This will help you in figuring out the best for yourself.

   3.    Consistency with Content:

     Creating guidelines before flooding your social media post with loads of content is a prerequisite. The social media marketer should decide on the topics which the brand wants to cover through its blog posts, videos, Facebook Posts or Tweets. This can be given a head start with curating the content from different sources and then categorizing and segregating it according to the latest trends and strategies.

  4.  Continuous Posting:

A clueless pause or irregular posting will result into lost attention and falling social media branding efforts. Make sure if you are posting on Facebook, you are following a pre-decided schedule regarding your Facebook posts and maintaining consistency and regularity on the content delivered. If you are posting or tweeting once or twice in a month, chances are you will be easily forgotten.

Bear in mind these crucial Cs of Social Media Branding and continue being on the winning edge. 

Knowing the importance of “Return On Relationship”

To be on the edge of social media age, it is important to realize the need of integration of social media efforts with the marketing strategies. With the changing trends and growing social media dependence one cannot expect his/her business to excel until they make peace with the social media channels.

If you wish to shine on the social media and urge to capture a good market, the focus should be shifted from Return on Investment to Return on Relationship. Let us explain how.

Most of us are Social media users. The statistical data like site visits Facebook fans, Twitter followers, retweets, number of views on shared videos, positive ratings, page likes etc. are not counted as financial assets of a brand or person. But that doesn’t mean that they do not contribute to a brand’s popularity and profit.  

Infact, such data acts as the leading signs that the brand is creating value which will last for the long term and will eventually drive the Return on Investment by a proper and correct usage of the information.

For availing best-in-class social media marketing services, consider Aquarian Resources- one of the best social media marketing agencies of Indore.

Few tips to strengthen your relationship with your customers are:

     a.  Know who your audience is: Never ever put your whole focus on                 generating money instead, try knowing your audience and make long           term bonds with them.

     b.   Establish a strong conversation: Make interactive campaigns, influence        them to interact through engaging posts and other form of conversation.

     c.   Focus on Give more than take: Try making your customers realize that         you are more interested in serving them and building relationships with         them instead of advertising or promoting your brand.

Bear in mind that Relationships are those currencies which will buy you endless satisfaction. Thus, try investing in relationships and earn a fruitful bond with your customers.

Top 5 reasons why your brand needs to mark a presence on Facebook

  1.   One out of every seven humans is using Facebook.

According to a latest study, there are almost 1.45 billion Facebook users which are more than your expectations from any other social networking site. This clearly states that this platform is not meant to be ignored. If you haven’t still planned to make your brand page on Facebook, get ready to see the consequences.

  2.    Facebook has higher conversion rates

According to a shopping portal, Facebook leads the social media traffic with a conversion rate of 1.85% resulting into increased sales activities. You should start considering this statistics to drive maximum sales.

  3.  Consumers tend to prefer and trust brands on Facebook

As compared to other social networking sites, consumers largely trust on the brands which are linked to or promoted on Facebook. Having an easily findable presence on Facebook boosts your chances to meet customer’s expectations and converting deals into sales.

We at Aquarian Resources, help our client companies to establish an easily searchable presence on facebook thus helping them in meeting customer needs well.

  4.    One of the most popular Social Networking sites:

Facebook, according to a trusted source is one of the most famous social networking sites having approx. 80% of active marketers linked to it. It is also amongst the top 10 most effective marketing channels and drives a large share of social media traffic.

  5.    Facebook has approx. 40 million business pages:

Last but not the least, there are around 40 million active business pages on Facebook which clearly proves that it is a clever decision to place your business amongst such businesses and create a good online presence and influence the purchasing decision of buyers.

We hope these reasons are more than enough to make you realize the importance of Facebook presence. Isn’t it?

Useful Tips For A Great SEO

Creating a seamless user experience is the fundamental aim of Search Engine Optimization process. SEO helps the website to achieve a critical position on the search engine and help the user get his queries solved with the best answers. In order to please visitors as well as the search engines the website should be built in such way that fulfills following purposes:

• Catchy Content: It should be noted that a website should have enough attractive and apt headings, subtitles, divisions and descriptions which could help the website to fulfill a user’s expectations.

• User Experience: User experience is determined by more than one factor including the look and feel of the site, security aspects, navigation etc. when the user experience will be satisfying the site will be liked both by the Search engines and the users.

• Keywords: Right keywords can help a website achieve the desired position in the search listings as keywords are actually the key concern when talked about the different searching patterns of the users.

• Performance: The speed and performance of a website decides its life on the search listings. If the search engine rankings take the user towards your site and the website has a slow interface, the user might divert his clicks to the other search results.

For excellent SEO services in town, Aquarian Resources is one of the best internet marketing companies to consider. Aquarian Resources hire SEO experts team to achieve SEO benefits and make a strong presence of their websites through proper SEO.