3 ways to improve your Facebook Page

With a vast and growing clan of social media users, every brand confirms social media as the go-to channel for a considerable growth plan. Having a Facebook presence is the need of the hour and here we are telling you 5 ways to improve your Facebook page:

   1.    Look after the Call-To-Action (CTA):

CTAs may include various options like- asking the customers to call, send a message, send an e-mail, sign-up, make a booking or purchase etc. depending on the type of brand. A brand should keep doing trial and error method on the different CTAs to check which one yields better results.

   2.    Share your human side:

People tend to get involved with the brand more easily and deeper when you show them your human side too. Showing that on the other side of the screen you too are a funny, emotional and bonded group of people who work together to bring smiles on customers’ faces. You can do this by posting up few pictures of a team-party, a group social activity or a celebration.

   3.    Fill in all the required information in the about us column:

Do not leave the “About us” column of a Facebook page empty. Try including the needed information so that the visitors could know more and better about your business. New visitors often visit a page and try to know more and more about the brand. Serving such people with more information should be the priority.

4 keys to brand building through Social Media

Building a brand’s reputation has become the first and foremost concern in the digital age. The global presence of a brand is created through social media efforts to help the brand give a thriving performance in the online industry. Around 85% of startups and established companies believe that social media has helped them to achieve a better exposure.

Given below are four keys that help a brand stand on its own:

Key 1: Maintain consistency in elements: A brand’s main motive should be to maintain a level of consistency into voicing out its communication efforts. It should create a unique brand identity by keeping the design, the elements like- logo, profile pictures, cover pages and other images in a proper pre-defined sync so that the audience quickly recognizes the brand.

Key 2: Choose the channel carefully: Analyzing the marketing needs and then deciding the apt platform for a brand is a proper process while choosing the channel. This also helps in exploring the social media possibilities and capitalizing the efforts in the same direction. A brand should consider various available social media platforms like- Facebook, Twitter, Instagram, LinkedIn, Pinterest etc. based on its audience type.

Key 3: Create valuable Content: Dwelling upon Search Engine Optimization and blog posts during the successful running of a brand on Social Media platform increases the chances of better recognition and visibility. Using a good content which is formulated after a vigorous competitive research and various trends prove to become the most shareable and valuable content of the brand.

Key 4: Communicate with the audience: Branding is all about building a better audience, producing effective and quality content and engaging the customers to build a strong wall of trust. Communicating with audience on initial level gets a little tough but with time, you can influence the audience with simple techniques like- tagging them in the posts, initiating them to post their reviews and e-mailing them.

These four keys to brand building prove to be a greater success in Social Media. 

4 Cs of Social Media Branding

Social media gives a business the perfect opportunity to connect with the right audience and build a successful brand identity. But, with several emerging social media platforms it is difficult to select the suitable ones.

Discussed below are 4 Cs of social media branding, which every Social media manager and the brand should take care of:

    1.   Concentrating on visual Branding:

Visuals should be considered as the basic and crucial ingredients of a social media communication. Every brand should keep in mind that there should be a consistency in the visuals used in the postings done on the social media page. This helps in creating a subtle and clear brand image in the minds of customers and removes ambiguity. 

   2.   Choosing the right Medium:

  It should be noted that not every social media platform is viable and       suitable for your brand. With hundreds of social media apps popping up every year, it gets difficult to know which one is apt for your brand. Every social app needs to be analyzed based on its target audience and its reach. This will help you in figuring out the best for yourself.

   3.    Consistency with Content:

     Creating guidelines before flooding your social media post with loads of content is a prerequisite. The social media marketer should decide on the topics which the brand wants to cover through its blog posts, videos, Facebook Posts or Tweets. This can be given a head start with curating the content from different sources and then categorizing and segregating it according to the latest trends and strategies.

  4.  Continuous Posting:

A clueless pause or irregular posting will result into lost attention and falling social media branding efforts. Make sure if you are posting on Facebook, you are following a pre-decided schedule regarding your Facebook posts and maintaining consistency and regularity on the content delivered. If you are posting or tweeting once or twice in a month, chances are you will be easily forgotten.

Bear in mind these crucial Cs of Social Media Branding and continue being on the winning edge. 

Knowing the importance of “Return On Relationship”

To be on the edge of social media age, it is important to realize the need of integration of social media efforts with the marketing strategies. With the changing trends and growing social media dependence one cannot expect his/her business to excel until they make peace with the social media channels.

If you wish to shine on the social media and urge to capture a good market, the focus should be shifted from Return on Investment to Return on Relationship. Let us explain how.

Most of us are Social media users. The statistical data like site visits Facebook fans, Twitter followers, retweets, number of views on shared videos, positive ratings, page likes etc. are not counted as financial assets of a brand or person. But that doesn’t mean that they do not contribute to a brand’s popularity and profit.  

Infact, such data acts as the leading signs that the brand is creating value which will last for the long term and will eventually drive the Return on Investment by a proper and correct usage of the information.

For availing best-in-class social media marketing services, consider Aquarian Resources- one of the best social media marketing agencies of Indore.

Few tips to strengthen your relationship with your customers are:

     a.  Know who your audience is: Never ever put your whole focus on                 generating money instead, try knowing your audience and make long           term bonds with them.

     b.   Establish a strong conversation: Make interactive campaigns, influence        them to interact through engaging posts and other form of conversation.

     c.   Focus on Give more than take: Try making your customers realize that         you are more interested in serving them and building relationships with         them instead of advertising or promoting your brand.

Bear in mind that Relationships are those currencies which will buy you endless satisfaction. Thus, try investing in relationships and earn a fruitful bond with your customers.

Top 5 reasons why your brand needs to mark a presence on Facebook

  1.   One out of every seven humans is using Facebook.

According to a latest study, there are almost 1.45 billion Facebook users which are more than your expectations from any other social networking site. This clearly states that this platform is not meant to be ignored. If you haven’t still planned to make your brand page on Facebook, get ready to see the consequences.

  2.    Facebook has higher conversion rates

According to a shopping portal, Facebook leads the social media traffic with a conversion rate of 1.85% resulting into increased sales activities. You should start considering this statistics to drive maximum sales.

  3.  Consumers tend to prefer and trust brands on Facebook

As compared to other social networking sites, consumers largely trust on the brands which are linked to or promoted on Facebook. Having an easily findable presence on Facebook boosts your chances to meet customer’s expectations and converting deals into sales.

We at Aquarian Resources, help our client companies to establish an easily searchable presence on facebook thus helping them in meeting customer needs well.

  4.    One of the most popular Social Networking sites:

Facebook, according to a trusted source is one of the most famous social networking sites having approx. 80% of active marketers linked to it. It is also amongst the top 10 most effective marketing channels and drives a large share of social media traffic.

  5.    Facebook has approx. 40 million business pages:

Last but not the least, there are around 40 million active business pages on Facebook which clearly proves that it is a clever decision to place your business amongst such businesses and create a good online presence and influence the purchasing decision of buyers.

We hope these reasons are more than enough to make you realize the importance of Facebook presence. Isn’t it?

Useful Tips For A Great SEO

Creating a seamless user experience is the fundamental aim of Search Engine Optimization process. SEO helps the website to achieve a critical position on the search engine and help the user get his queries solved with the best answers. In order to please visitors as well as the search engines the website should be built in such way that fulfills following purposes:

• Catchy Content: It should be noted that a website should have enough attractive and apt headings, subtitles, divisions and descriptions which could help the website to fulfill a user’s expectations.

• User Experience: User experience is determined by more than one factor including the look and feel of the site, security aspects, navigation etc. when the user experience will be satisfying the site will be liked both by the Search engines and the users.

• Keywords: Right keywords can help a website achieve the desired position in the search listings as keywords are actually the key concern when talked about the different searching patterns of the users.

• Performance: The speed and performance of a website decides its life on the search listings. If the search engine rankings take the user towards your site and the website has a slow interface, the user might divert his clicks to the other search results.

For excellent SEO services in town, Aquarian Resources is one of the best internet marketing companies to consider. Aquarian Resources hire SEO experts team to achieve SEO benefits and make a strong presence of their websites through proper SEO.

Advertisement For The Heart, Changing Times, Changing Trends

Change in quintessential, and every sector of this dynamic world has been changing with time constantly. The changes in the advertising sector are far from being tangible, and no one can point their finger on one specific change- that yes, this is from where the change began, because it is one sector that is transforming and improvising itself with every passing moment.

Gone are the days when a simple jingle and plain graphics would do the trick to promote a product. To suffice for being a “good advertisement”, the makers must know how to strike a chord visually, audibly and meet the new baby in town- EMOTIONALLY.

If you can touch the viewer’s heart and move them, consider yourself as a successful marketer. Without emotional connect, or god forbid, if the advertisement is not relatable to its viewers, you go down and you go down real quick. The trick is to capture their attention, and when the deed is done, watch yourself soar higher with every similar kind of ad that you make.

The emotional connect may not even be related to the product or service that is being aimed to sell, but if your ad is liked by the masses, your product’s goodwill will grow enormously. The business world is transforming itself at such a fast pace, that it’s hard to keep track of it. Experts have seen the shift of advertisements from being product driven to content driven. The motto is to make the advertisements worthwhile for the viewers. With the ever-altering technology, who knows maybe someday advertisements have to strike all our five senses in order to be what everyone says “up to the mark”. As for the rest of us, we can only wait and WATCH!

Aquarian Resources an internet marketing company in Indore proffer a unique & impressive Advertisement service.

TIPS TO STRENGTHENING THE BRAND IMAGE BY WEB DESIGNING

If you aim to build a successful website design for your brand, there are certain things you cannot overlook. Working over making an attractive website is not enough rather it involves aspects other than this to reflect your brands true identity.

•   Quality Content:

If you desire your website to reflect its core aim and information to be transferred to the customers in a clear and concise manner, you should extra attention to the content on your website. Give them the content they will find interesting, engaging and worthy, and they will keep visiting your website in a loop.

•   Choice of Color:

Choosing the right color and theme is an important decision while rolling out a website. Color may not be considered only as a part of website or the aesthetic element, but it should arouse the viewers’ emotions and lead them to recognize the website through the distinguishing color scheme.

•   Call to Action:

Call to action may be said achieved when a viewer or visitor of your site finds it easy to scroll through the website and gains a good user experience generated by simplified actions of the website. To generate a better user experience this point can never be underestimated.

We at Aquarian Resources, one of the best companies of web designing in Indore, help you strengthen your brand image by developing clear and conceptual website designs that increase your brand’s growth.

Differences Between Traditional Advertising and Digital Advertising

In the fast changing world of technology, digital marketing has taken over other traditional mediums and has affected the businesses on a serious note. To cope with the change, the businesses should move on a combination of traditional and digital marketing medium to be in the race of technology.

 Listed below are some major advantages of digital marketing over traditional marketing:

• Better Exposure: Once you are online, you can be seen from anywhere to anyone. And going further, SEO can get you even better recognition and space in the digital world which is time-taking and a slow process in traditional advertising.

• Better Engagement: When you go for digital marketing you open up ways to encourage your customers to take quick actions regarding your products and services through- website clicks, product catalogue views, rating your products, booking them for order, purchasing them, taking follow-ups and so on. This result in better engagement than a traditional marketing will do.

• Better Reach: Digital media allows you to reach your customers in a trice. It is hard to know who read your pamphlet or flyer than to see how many likes, shares, reviews and clicks you received onto your website or product page. This way, digital media has a better and viable reach to your customers and that too for a longer time.

• Better Measurement of Results: It is quite easy to measure the traffic on your websites without having to wait for the results of traditional marketing efforts put by you. You can easily find out the efficiency through number of visitors and subscribers on your social media page.  Addition to this you can easily know which strategy worked for your customers and which one failed so that you can make the changes accordingly.

We at Aquarian Resources, digital marketing company in Indore can help you in making significant efforts towards digital marketing through our expert digital marketing solutions.

How Choosing A Professional Logo Designer Company Helps You?

Logo is that mirror which reflects the original identity of a brand. A perfectly designed logo speaks of the brand’s relevance, objectives and vision. This creates a need to get the logo designed by a professional company which can voice your brand’s philosophy to the target consumers. There are 4 benefits of wisely choosing a logo and graphic design company

• Gets you a trendy logo design:

Being well-versed with the latest logo design trends and practises, a professional logo designer will help you be in line with the fashion and ensures your logo stands out of the crowd of similar traditionally designed logos of competitors.

• Follows a strategic approach:

A professional logo designer makes use of such design elements and colours which easily go with the philosophy of the brand and create a lasting impact on the viewer’s mind. Getting a dull coloured logo for a kid’s toy or apparel’s brand will fail to attract the target customer and similarly a colourful and funky logo will not match a professional IT service providing organisation. Therefore, a professional guides your brand’s image a better way.

• Has a deep insight:

A true designing professional has the required knowledge about his work, holds an expertise with the designing software and is well-acquainted of the brand’s preferences through a pre-study of the brand. Thus he helps your brand get a fresh and justified logo.

• Perfection in designing:

Perfection is a pre-requisite for almost all kinds of work. The designing company creates the logo in different supportable formats to be used and adapted by the brands in different situations and requirements. The professional designer makes sure he maintains a level of consistency and adaptability in the logo to be used further into all the branding elements and brand communications.

It is always suggested to go for a professional designing company like leading logo design company in Indore- Aquarian Resources to get a perfect logo for your brand.

5 SIGNS OF A GREAT UI- USER INTERFACE

There are lot of user interface design and patterns used by professional web design companies but only few can come up with great ones. It is somewhat typical to understand what all it takes to make an interactive and attractive User Interface.

And therefore, we are telling you what all a professional website designing services provider company like Aquarian Resources puts in to bring up a better User Interface.

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•  Responsiveness: Every interface should be quicker, faster and reactive. This is what makes it responsive. A slow and laggy interface is frustrating enough to make the user log off the website. A responsive interface interacts with the user in the form of feedbacks and engages the user through responding frequently according to the commands.

• Alluring: Attractiveness is one of the major decisive features of a website. It is quite easy to make a user interface easy to operate and efficient but making it alluring and attractive takes the website a step ahead. Attractive interface will add to the frequency of it being used by users as they look forward to using a website only when it charms them.

• Consistency: A user Interface is successful when it has a definite level of consistency in its operations. A user will get used to an interface only when it has subtle and constant buttons which will help him in getting used to the pattern and responsiveness and will help him operate new features easily.

• Intuitiveness: User Interface can be made intuitive to help users identify the new user interface with something they have come across in past. Intuitiveness refers to helping the user to understand the user interface by making the interface familiar and similar to what users would have been already using.

• Less Complexity: To help user understand and comprehend the user interface easily and without any doubts, the interface should not be made complex. It should enable users to figure out how a related button or command works and where it leads to. The UI should be clear enough.

To achieve a great, Interactive and smooth UI, you can rely upon the efficient web designing team of Aquarian Resources, one of the best web design company in Indore.