Advertisement For The Heart, Changing Times, Changing Trends

Change in quintessential, and every sector of this dynamic world has been changing with time constantly. The changes in the advertising sector are far from being tangible, and no one can point their finger on one specific change- that yes, this is from where the change began, because it is one sector that is transforming and improvising itself with every passing moment.

Gone are the days when a simple jingle and plain graphics would do the trick to promote a product. To suffice for being a “good advertisement”, the makers must know how to strike a chord visually, audibly and meet the new baby in town- EMOTIONALLY.

If you can touch the viewer’s heart and move them, consider yourself as a successful marketer. Without emotional connect, or god forbid, if the advertisement is not relatable to its viewers, you go down and you go down real quick. The trick is to capture their attention, and when the deed is done, watch yourself soar higher with every similar kind of ad that you make.

The emotional connect may not even be related to the product or service that is being aimed to sell, but if your ad is liked by the masses, your product’s goodwill will grow enormously. The business world is transforming itself at such a fast pace, that it’s hard to keep track of it. Experts have seen the shift of advertisements from being product driven to content driven. The motto is to make the advertisements worthwhile for the viewers. With the ever-altering technology, who knows maybe someday advertisements have to strike all our five senses in order to be what everyone says “up to the mark”. As for the rest of us, we can only wait and WATCH!

Aquarian Resources an internet marketing company in Indore proffer a unique & impressive Advertisement service.

TIPS TO STRENGTHENING THE BRAND IMAGE BY WEB DESIGNING

If you aim to build a successful website design for your brand, there are certain things you cannot overlook. Working over making an attractive website is not enough rather it involves aspects other than this to reflect your brands true identity.

•   Quality Content:

If you desire your website to reflect its core aim and information to be transferred to the customers in a clear and concise manner, you should extra attention to the content on your website. Give them the content they will find interesting, engaging and worthy, and they will keep visiting your website in a loop.

•   Choice of Color:

Choosing the right color and theme is an important decision while rolling out a website. Color may not be considered only as a part of website or the aesthetic element, but it should arouse the viewers’ emotions and lead them to recognize the website through the distinguishing color scheme.

•   Call to Action:

Call to action may be said achieved when a viewer or visitor of your site finds it easy to scroll through the website and gains a good user experience generated by simplified actions of the website. To generate a better user experience this point can never be underestimated.

We at Aquarian Resources, one of the best companies of web designing in Indore, help you strengthen your brand image by developing clear and conceptual website designs that increase your brand’s growth.

Differences Between Traditional Advertising and Digital Advertising

In the fast changing world of technology, digital marketing has taken over other traditional mediums and has affected the businesses on a serious note. To cope with the change, the businesses should move on a combination of traditional and digital marketing medium to be in the race of technology.

 Listed below are some major advantages of digital marketing over traditional marketing:

• Better Exposure: Once you are online, you can be seen from anywhere to anyone. And going further, SEO can get you even better recognition and space in the digital world which is time-taking and a slow process in traditional advertising.

• Better Engagement: When you go for digital marketing you open up ways to encourage your customers to take quick actions regarding your products and services through- website clicks, product catalogue views, rating your products, booking them for order, purchasing them, taking follow-ups and so on. This result in better engagement than a traditional marketing will do.

• Better Reach: Digital media allows you to reach your customers in a trice. It is hard to know who read your pamphlet or flyer than to see how many likes, shares, reviews and clicks you received onto your website or product page. This way, digital media has a better and viable reach to your customers and that too for a longer time.

• Better Measurement of Results: It is quite easy to measure the traffic on your websites without having to wait for the results of traditional marketing efforts put by you. You can easily find out the efficiency through number of visitors and subscribers on your social media page.  Addition to this you can easily know which strategy worked for your customers and which one failed so that you can make the changes accordingly.

We at Aquarian Resources, digital marketing company in Indore can help you in making significant efforts towards digital marketing through our expert digital marketing solutions.

How Choosing A Professional Logo Designer Company Helps You?

Logo is that mirror which reflects the original identity of a brand. A perfectly designed logo speaks of the brand’s relevance, objectives and vision. This creates a need to get the logo designed by a professional company which can voice your brand’s philosophy to the target consumers. There are 4 benefits of wisely choosing a logo and graphic design company

• Gets you a trendy logo design:

Being well-versed with the latest logo design trends and practises, a professional logo designer will help you be in line with the fashion and ensures your logo stands out of the crowd of similar traditionally designed logos of competitors.

• Follows a strategic approach:

A professional logo designer makes use of such design elements and colours which easily go with the philosophy of the brand and create a lasting impact on the viewer’s mind. Getting a dull coloured logo for a kid’s toy or apparel’s brand will fail to attract the target customer and similarly a colourful and funky logo will not match a professional IT service providing organisation. Therefore, a professional guides your brand’s image a better way.

• Has a deep insight:

A true designing professional has the required knowledge about his work, holds an expertise with the designing software and is well-acquainted of the brand’s preferences through a pre-study of the brand. Thus he helps your brand get a fresh and justified logo.

• Perfection in designing:

Perfection is a pre-requisite for almost all kinds of work. The designing company creates the logo in different supportable formats to be used and adapted by the brands in different situations and requirements. The professional designer makes sure he maintains a level of consistency and adaptability in the logo to be used further into all the branding elements and brand communications.

It is always suggested to go for a professional designing company like leading logo design company in Indore- Aquarian Resources to get a perfect logo for your brand.

5 SIGNS OF A GREAT UI- USER INTERFACE

There are lot of user interface design and patterns used by professional web design companies but only few can come up with great ones. It is somewhat typical to understand what all it takes to make an interactive and attractive User Interface.

And therefore, we are telling you what all a professional website designing services provider company like Aquarian Resources puts in to bring up a better User Interface.

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•  Responsiveness: Every interface should be quicker, faster and reactive. This is what makes it responsive. A slow and laggy interface is frustrating enough to make the user log off the website. A responsive interface interacts with the user in the form of feedbacks and engages the user through responding frequently according to the commands.

• Alluring: Attractiveness is one of the major decisive features of a website. It is quite easy to make a user interface easy to operate and efficient but making it alluring and attractive takes the website a step ahead. Attractive interface will add to the frequency of it being used by users as they look forward to using a website only when it charms them.

• Consistency: A user Interface is successful when it has a definite level of consistency in its operations. A user will get used to an interface only when it has subtle and constant buttons which will help him in getting used to the pattern and responsiveness and will help him operate new features easily.

• Intuitiveness: User Interface can be made intuitive to help users identify the new user interface with something they have come across in past. Intuitiveness refers to helping the user to understand the user interface by making the interface familiar and similar to what users would have been already using.

• Less Complexity: To help user understand and comprehend the user interface easily and without any doubts, the interface should not be made complex. It should enable users to figure out how a related button or command works and where it leads to. The UI should be clear enough.

To achieve a great, Interactive and smooth UI, you can rely upon the efficient web designing team of Aquarian Resources, one of the best web design company in Indore.