To be on the edge of social media age, it is important
to realize the need of integration of social media efforts with the marketing
strategies. With the changing trends and growing social media dependence one
cannot expect his/her business to excel until they make peace with the social
media channels.
If you wish to shine on the social media and urge to
capture a good market, the focus should be shifted from Return on Investment to
Return on Relationship. Let us explain how.
Most of us are Social media users. The statistical
data like site visits Facebook fans, Twitter followers, retweets, number of
views on shared videos, positive ratings, page likes etc. are not counted as
financial assets of a brand or person. But that doesn’t mean that they do not
contribute to a brand’s popularity and profit.
Infact, such data acts as the leading signs that the brand
is creating value which will last for the long term and will eventually drive
the Return on Investment by a proper and correct usage of the information.
For availing best-in-class social media marketing
services, consider Aquarian Resources- one of the best social media marketing
agencies of Indore.
Few tips to strengthen your relationship with your
customers are:
a. Know who your audience is: Never ever
put your whole focus on generating money instead, try knowing your audience and
make long term bonds with them.
b. Establish a strong conversation: Make
interactive campaigns, influence them to interact through engaging posts and
other form of conversation.
c. Focus on Give more than take: Try
making your customers realize that you are more interested in serving them and
building relationships with them instead of advertising or promoting your
brand.
Bear in mind that Relationships are
those currencies which will buy you endless satisfaction. Thus, try investing
in relationships and earn a fruitful bond with your customers.
