With a vast and growing clan of social media users,
every brand confirms social media as the go-to channel for a considerable
growth plan. Having a Facebook presence is the need of the hour and here we are
telling you 5 ways to improve your Facebook page:
1.
Look after the Call-To-Action (CTA):
CTAs may include various options
like- asking the customers to call, send a message, send an e-mail, sign-up,
make a booking or purchase etc. depending on the type of brand. A brand should
keep doing trial and error method on the different CTAs to check which one
yields better results.
2.
Share your human side:
People tend to get involved with the
brand more easily and deeper when you show them your human side too. Showing
that on the other side of the screen you too are a funny, emotional and bonded
group of people who work together to bring smiles on customers’ faces. You can
do this by posting up few pictures of a team-party, a group social activity or
a celebration.
3.
Fill in all the required information
in the about us column:
Do not leave the “About us” column of
a Facebook page empty. Try including the needed information so that the
visitors could know more and better about your business. New visitors often
visit a page and try to know more and more about the brand. Serving such people
with more information should be the priority.