The Do’s and Don’ts of SMM

Social Media Marketing is a way for businesses to interact with their target markets over the internet via various social media platforms such as Facebook, Pinterest, Twitter and Instagram etc. The range and influence of digital media has grown by the day and Social Media Marketing services dominate a major part of it. With the explosion of newer media platforms, creating a result-oriented strategy to keep customers engaged is a whole new challenge for Social Media Marketing.

The challenge yet remains to do Social Media Marketing right. Hence we have tried to put down some of the basic do’s and don’ts of effective SMM for branding purposes.

Social Media do’s:

1.   Keep it short as it is proven that shorter posts get more engagement. 

2.   Make beneficial relationships with other businesses and brand promotion agencies as SMM is not solely for getting to your customers and helping you sell your product but also a place where communities of like-minded entities connect.

3.   Stick to your brand philosophy guiding your SMM Strategy as it will stop you from over-promising and help sustain your brand identity.

4.   Be aware of all the changes happening around you on the web, not just in Social Media Marketing, but any kind of marketing on line.

5.   Be innovative and experiment with your strategy to find new and interesting ways to present the same information to your networks.

Social Media don’ts

1.   Don’t copy the competition as copying a competitor makes it look like you don’t bring anything new or different to the market and does nothing to make you stand out. 

2.   Don’t expect immediate results as Social Media Marketing takes time and continual application. Strive to be consistent in your communication: and constant in your output. 

3.   Don’t spam your audience by posting unnecessary or same information again and again. If you are constantly bombarding your followers several times a day, they are very likely to hit the ‘unfollow’ button, very soon.

4.   Don’t just advertise on your brand’s social media feed as the trend shows that people tend to try out brands which have a diverse, informative, and responsive social media feed.

5.   Don’t try to please everyone as effectively managed businesses employ a diverse group of individuals. While that is great for innovation and ideation, it’s not always conducive to collective agree on the same thing. Identify the main stakeholders in the branding process and ensure they have final decision ability.

SMM as a medium is huge and there are endless possibilities for what works and what does not work but what remains intact are the basic do’s and don’ts. Following which any organization must represent themselves well on social media and create their own individual identity.

How Social Media Marketing Helps Escalate Your Business Growth?

Social Media Marketing has changed the way we communicate, socialise and share information. It has affected our personal lives far more than professional. But this statement doesn’t implies that social media is not helpful in successful handling of business.

Now days, be it small scale or large scale businesses, every business is finding ways social media can contribute in their growth.

Given below are few statements which could turn non-believers of social media into believers. 

• Eliminates borders: Social media is an omnipresent tool that can help your brand reach to the target audience at the other pole too. Operate from any corner of the world and you could easily reach the target people in other city, state, country or continent easily. This helps your brand gain a global presence and increases the face value of your brand.

 

• Makes your name a trending topic: Social media has the power to make your brand the talk of the town. It helps your brand get the required attention and ensures that the comprehensive content regarding the services and offerings create a distinguished imprint on the minds of audience by an innovative execution and repetitive marketing.

• Aims at the right audience: Marketing through other means like- print, outdoor or radio does not solve the purpose when you need to target a subtle group of customers. Here, Social Media emerges as a boon. By marketing your services and promoting your brand on social media like Facebook, you can make a tailored strategy to hit the target audience based on their interests, age group, demographic profiles and other factors. This way you save more money as well as time.

• Wide scope to exhibit strengths: With the help of regular postings based on services, products, special offerings and other deciding factors of your brand and a comprehensively formulated data you get a broader canvas to exhibit your core strengths and expertise to your customers.

Aquarian Resources the leading service providers company of social media marketing in Indore, being well versed with latest trends in social media marketing will gladly assist you in getting your brand gain a good market presence through best-in-class social media marketing services.